GEMS Education launches new membership lifestyle platform – GEMS Rewards Plus powered by adv+

21 November 2021

●    New platform offers access to over 30 leading beach club destinations and gyms
●    Membership is open to GEMS parents and staff via the GEMS Rewards app
●    Members get free access to selected beach clubs, plus guest rates at all venues

DUBAI, United Arab Emirates: GEMS Education has announced the launch of its new leisure and lifestyle platform, GEMS Rewards Plus powered by adv+.

The membership platform operates in partnership with Advantage Plus Programme (adv+), one of the leading lifestyle membership platforms in the UAE, and aims to make fitness and quality leisure venues accessible to the GEMS network of families and employees.

Members can access three clubs from some of the leading leisure destinations in Dubai, Sharjah and Ajman, including Fairmont The Palm, Ritz-Carlton DIFC, JA the Resort, The Dubai Polo and Equestrian Club, and Sharjah Golf & Shooting Club, to name a few.

Dino Varkey, Group CEO, GEMS Education, said: “At GEMS Education we continually seek to innovate and create more value and positive experiences for our families and staff, in all areas of their lives. Through GEMS Rewards Plus powered by adv+ we hope to see our families enjoying the breadth of leisure and fitness facilities and venues that are now unlocked and accessible through this exciting new platform.”

Rafik Abasov, General Manager, adv+, said: “At adv+ we strive to help employers provide access to lifestyle benefits through customisable corporate programs. We have already seen a steady flow of GEMS employees embracing our lifestyle offers over the last 18 months, and we are excited to now introduce GEMS Rewards Plus powered by adv+ in collaboration with GEMS Education. In addition, the imminent launch of our offering in Abu Dhabi in Q1, 2022, will enable more people to enjoy the benefits across the Emirates.”

The adv+ product will offer GEMS families exclusive rates on their choice of three, five or 10 club membership packages. Members also get discounts on food and beverages, as well as guest rates at all adv+ venues.

GEMS Rewards Plus powered by adv+ is accessible through the GEMS Rewards app. Users simply log onto the app, register for GEMS Rewards Plus, pay, and gain immediate access to the clubs and gyms of their choice.